Bandwagon Effect Can Compromise Successful Outsourcing

Everyone wants the 'Golden Key' to fuss free manufacturing outsourcing, but when approaching the subject are companies really taking account of the human and subconscious biases we all carry? Writing in this month's Contract Pharma, ViaPharm's Mike Parry encourages a broader view of the process which may generate some surprise results. Who decides how to decide before you select a CMO?

To read Mike's article in the current issue of Contract Pharma, please click here